The AI receptionist built for Square Appointments
Your books live in Square. Your clients live on the phone. NewGrowth connects them — answering every call in seconds, 24/7, and booking straight into your live Square Appointments calendar.
Hear it yourself — it's the fastest way to judge us.
Request a demo on our homepage and NewGrowth calls you, right now. Two minutes on the phone tells you more than any landing page.
Have it call meNative means native
Most AI receptionists “integrate with” Square the way a stranger reads your calendar over your shoulder. NewGrowth is built on Square Appointments from the ground up:
- Live availability — it offers times that are actually open, per stylist, per service duration
- Real bookings — appointments land in Square instantly, with the client's info attached; confirmations and no-show protection fire exactly as if you'd booked it yourself
- Your service menu — it quotes your prices, your durations, your policies
- Plays nice with Square Assistant — texts keep working; we cover the calls Square can't
Live availability, real bookings, cancel/reschedule, no-show recovery, and unlimited Win-Back campaigns are on Salon and Front Desk plans with an eligible Square Appointments Plus or Premium account. Every plan answers calls 24/7, holds two-way text conversations with clients, and texts your booking link when live booking isn't available.
One conversation, every channel — and no black box
Calls and texts with a client live in one thread with shared context: the agent that texts your client is the same agent that answers their call, so nobody re-explains themselves. And no part of the conversation is off-limits over text — the agent offers open times, searches by stylist, and completes the booking right in the thread, asking for the client's confirmation once a time is settled. You're never guessing what your receptionist said, either: owners can watch any conversation live, and every call ends as a recording, a summary, and a synced booking record.
It doesn't just answer. It goes and gets clients back.
Every salon has a graveyard in Square: cancellations, no-shows, clients who quietly stopped rebooking. NewGrowth runs Win-Back campaigns against that list — personal outreach, timed by lapse length, that fills slow days from clients you already earned once. How win-back works →
What a missed call costs
An observational study by 411 Locals across 85 small businesses found only 37.8% of calls were answered by a live person. Phorest's analysis of booking patterns across more than 5,000 salons found roughly 46% of booking attempts arrive outside opening hours (full data →). And salon software maker Simple Salon puts a vendor-published number on what happens next: 42% of potential clients won't call back if their first attempt doesn't connect.
Now run your own math: your average ticket × the calls you didn't answer last week. One recovered booking a week pays for the service. Everything after that is margin.
Pricing
| Launch — $79/mo | Salon — $249/mo | Front Desk — $449/mo | |
|---|---|---|---|
| Included usage | 250 min + 750 texts | 600 min + 2,000 texts | 1,500 min + 5,000 texts |
| 24/7 AI call answering & booking-link texting | ✅ | ✅ | ✅ |
| Missed-call text-back | ✅ | ✅ | ✅ |
| Live Square booking, cancel & reschedule | — | ✅ | ✅ |
| No-show recovery | — | ✅ | ✅ |
| Win-Back campaigns | Preview | ✅ Unlimited | ✅ Unlimited |
| Priority support | — | — | ✅ |
7-day free trial · no contracts · white-glove setup — we configure your services, hours, and voice before you go live. Live Square automation requires an eligible Square Appointments Plus or Premium account. Full details and FAQs on the pricing page →
Compare us honestly
We're not the only option, and we keep our comparisons straight: vs. Smith.ai · vs. Qlient · vs. My AI Front Desk · human answering services · all Square Assistant alternatives · vs. GlossGenius, Booksy, Goodcall & more
Closed Mondays? Your phone isn't.
Every plan starts with a 7-day free trial and white-glove setup. Or let the receptionist introduce itself first — have it call you →
Start free trialFrequently asked questions
Is there an AI receptionist that works with Square Appointments?
Yes. NewGrowth is an AI receptionist built natively for Square Appointments. Every plan answers your calls 24/7 and texts callers your booking link; Salon and Front Desk plans with an eligible Square Appointments Plus or Premium account check live availability and book, cancel, and reschedule directly in your Square calendar.
Does NewGrowth book appointments directly into Square?
Yes. On Salon and Front Desk plans with an eligible Square Appointments Plus or Premium account, NewGrowth checks live availability per stylist and service, then books, cancels, and reschedules directly in your Square Appointments calendar — confirmations and no-show protection fire exactly as if you'd booked it yourself. On the Launch plan it answers 24/7 and texts callers your booking link instead.
What does an AI receptionist for Square cost?
NewGrowth publishes flat monthly pricing: Launch at $79/mo (250 minutes + 750 texts), Salon at $249/mo (600 minutes + 2,000 texts), and Front Desk at $449/mo (1,500 minutes + 5,000 texts), with overage at $0.35/minute and $0.05/text. Every plan starts with a 7-day free trial, no contracts, and white-glove setup.
Do I have to change my phone number?
No. Keep the number your clients already know and use your carrier's call forwarding to send calls to NewGrowth — or use the dedicated number included with your plan. Either way, your clients dial the same salon they always have.